We want to make sure connected properties have all the tools they need to improve their performance and reach their full potential.
That’s why we created the Opportunity Centre. This is a section of the Booking.com extranet that analyses each property’s profile and suggests specific actions based on the areas of improvement it has identified. We call these actions opportunities.
How does the Opportunity Centre work?
At Booking.com, we have identified eight steps in the property’s journey. Based on guests’ booking processes, we can identify why a drop-off might occur between each of these steps.
For example, when a guest searches for properties in a specific area, we call that the ‘Potential searches’ stage. At that stage, it’s important that your properties located in that area are available on those dates. The properties that are available on the guest’s search dates then move onto the stage of the process we call ‘Available searches’. In other words, the properties with no availability on those dates experience a drop-off between the first stage (‘Available searches’) and the second stage (‘Available searches’).
This is where opportunities come in. They’re the actions that properties can take to ensure they aren’t missing out at any stage of the guest’s booking process.
The Opportunity Centre is a section of the Booking.com extranet that shows properties which step of the customer journey is most at risk in their case – and suggests steps (opportunities) to help them improve in those areas.
For each property, the steps of the customer journey are ranked by how big a drop-off they’re causing. This helps properties prioritise which steps to take to reach their full potential.
You’ll see a list of the opportunities available to your properties in the Provider Portal, under the Opportunities tab.