At the moment, the Promotions API supports the creation of six types of deals.
The Basic Deal is a simple way to lower the price quickly. It’s a simple discount offered to the customer for one rate type. This deal is not tagged with a specific banner for guests on the Booking.com front-end (website and app).
Early Booker deal
Early Booker Deals help properties target customers looking to book in advance. It’s recommended to set at least 30 days as the minimum booking window. This deal is not tagged with a specific banner for guests on the Booking.com front-end (website and app).
Last Minute deal
Last Minute Deals help properties sell rooms that are not filled, and help combat last-minute cancellations. These deals are a simple discount applied to one rate type. Last Minute Deal is tagged with a specific banner on the Booking.com front-end (website and app). A mock-up of how it looks on the Booking.com website/app is shown below:
Business booker deal
Business travellers are extremely valuable for your property: according to our research, they're 50% less likely to cancel and 60% more likely to be return guests. They also tend to travel during off-peak periods, so appealing to them is a great way to fill your property year-round. What’s more, Booking.com properties that offer business rates have seen an average 11% increase in total bookings.
Global travel is on the rise, and more international guests means more opportunities for properties. Whether it’s tapping into new markets or attracting guests from specific countries, country rates can open more doors and help boost revenue.
Country rates are targeted discounts that can be offered to guests from particular markets. Using them can help fill available rooms even in low season, since peak travel times vary across markets. They also enable properties to tap into completely new markets.
Please note that country rates aren't available in certain countries due to legal or commercial restrictions.
Learn more about country rates in this Partner Help article.
In 2018, mobile bookings on our platform exceeded desktop bookings for the first time, with over 50% of all accommodation reservations made on mobile devices. Activating mobile rates means properties can tap into this valuable, fast-growing market.
All they have to do is offer mobile users an exclusive discount of at least 10%. A special badge will then appear next to the property in search results and on the property page. This strengthens visibility and can improve the conversion rate for mobile bookers – in fact, we’ve found that mobile bookings increase by 26% when properties activate mobile rates.
Learn more about mobile rates in this Partner Hub article.