What is a Secret Deal?
With a Secret Deal, you can reach over 75 million loyal Booking.com users.
These deals are only visible to loyal Booking.com users. Anyone who has subscribed to our newsletters, installed our app or creates an account on Booking.com is included.
Our data shows that Secret Deals are ROI-positive. They’re promoted across our website and mobile apps with special tagging, which is proven to increase revenue. Members are also notified of deals via our Deal Finder function. With the extra visibility this brings, properties offering Secret Deals stand out from the competition.
To benefit from Secret Deals, properties need to configure a minimum discount of 10%.