It’s an inbox tool that allows properties to communicate with their guests after they’ve made a booking. This API plugs into connectivity systems like PMSs, meaning that properties can send and receive messages without having to sign into the Booking.com extranet.
Generally speaking, properties spend more time using connectivity providers’ software than the Booking.com extranet – yet until now, they’ve always had to go through the extranet or other systems to communicate with guests.
This need to switch between tools can bring about lower reply rates, more cancellations and a negative overall experience for the guest.
With the Messaging API, properties can manage all communication through their PMS or equivalent software.