For Connectivity Partners
When you add messaging to your platform, your properties’ day-to-day work becomes easier. Saving time and reducing hassle will help boost their satisfaction, which will help to cement you as their platform of choice.
On top of that, activating the Messaging API will also give you 2 points in the Connectivity Partner Programme. Moving up the programme unlocks benefits like invitations to Booking.com’s tech events, and even extra promotion for your company.
A lot of properties rate communication with guests as one of their top pain points. This is partly because any time they need to reply to a message from a guest, they have to spend time clicking between the Booking.com extranet, email software and more.
One of the aims of the Messaging API is to reduce this friction. With the API, properties can manage their communications directly from their connectivity software of choice.
This should increase their reply rate, reduce their cancellations and improve their overall guest satisfaction.