What is the ‘Genius programme’ opportunity?

This opportunity helps properties increase their bookings by giving them special promotion to Booking.com’s highest-value guests.

Genius guests are our most loyal and reliable guests, who spend more, cancel less and stay longer than regular guests.

To join the programme, properties have to offer a 10% discount on their cheapest or most popular room type. In return, the Genius logo will appear next to the property on Booking.com, something which has been shown to increase conversion. They’ll also appear higher in the search rankings on Booking.com.

Properties are eligible* to join if:

• they have  minimum of 5 reviews and an average score of 7.5 or more
• they are in the top half of properties in their area, in terms of performance
• they have a price quality score of 40 or more.

How does it benefit the property?

As a result of the extra visibility and promotion, on average, Genius properties see a 7% increase in bookings when they join the programme.

Properties can learn more about the Genius programme in the Partner Help Centre.

 You can download the email template attached to help you share the Genius opportunity with your properties. 

*Please note that conditions may vary per country.