This opportunity is available to properties that:
- have the ‘swimming pool’ facility ticked
- don’t have any photo tagged as a swimming pool photo
- don’t have a swimming pool photo among their first 45 photos.
How does it benefit the property?
We know from research that swimming pool photos increase the chances of guests making a booking.
Implementing this opportunity will also contribute to the ‘property page score’ – our way of showing properties what’s still needed to have the perfect page on Booking.com. Our tests have shown that properties that reach a 100% property page score can increase their bookings by up to 18%.