This opportunity is available to properties that don’t have enough photos. The minimum number varies according to property type (e.g. hotel, apartment, campsite, etc), based on what our research has shown to work for each type.
How does it benefit the property?
We know from research that having a certain number of photos increases the chances of guests making a booking. This number depends on the property type.
Implementing this opportunity will also contribute to the ‘property page score’ – our way of showing properties what’s still needed to have the perfect page on Booking.com. Our tests have shown that properties that reach a 100% property page score can increase their bookings by up to 18%.