What is the ‘Property page score’ opportunity?

This opportunity is available to properties with a property page score of less than 100%. The property page score is a way of showing what a property page is missing – things like photos, information about breakfast and facilities, and the languages spoken by staff.

How does it benefit the property?

Good property page content is fundamental to both sales and guest experience. When properties follow the tips provided, they increase both conversion and guest satisfaction. Our research has shown that reaching 100% property page score can boost bookings by up to 18%.

Properties can learn more about improving their page in the Partner Help Centre.